Health and Safety Company
A thought leader with a £2m plus audience
To take the company to the next level, they were looking to use PR to increase market visibility and celebrate successes. This was a client recommendation.
Initially, we wrote an Institute of Directors (IOD) award application. The client went straight through to the final. We wrote targeted, specific letters for the construction industry. We wrote and produced a case study on the company’s work within a high-profile construction group of companies to showcase it’s unique approach. Prepared a media launch of Mental Health Awareness training and support. We reviewed aspects of the website content to avoid repetition, and to demonstrate the range of expertise and ethos.
The company now has the kudos of an MD who is an IOD finalist, and it has the material to promote its specialist services. It has generated editorial opportunities and hopes to help raise mental health awareness. Quality, professional testimonials and case studies reflect and support this message. The company is recruiting.
The MD now has IOD-finalist kudos, marketing materials in place to take advantage of new markets, more professional web content, case studies, testimonials, and editorial coverage, elevating her visibility within her target audience.